Adam Mould


Project Name:
SystemsLink Website
Website Design, Website Development

SystemsLink are the UK’s leading energy management software provider. With high calibre clients across a broad range of sectors, including councils, universities and transport services, they required a website that delivered a professional image and user experience.

The Challenge

SystemsLink were looking to increase their online presence and brand. Their legacy site ranked poorly on search engines and was performing poorly for the company. I was approached with the task of completely rebuilding of their website. They were looking for a more flexible website that allowed their colleagues to manually update content and post blog articles related to their industry.

The Result

The outcome was a highly performant website with a completely new look and feel. Focusing the content more towards their target audiences meant not only have they seen a 26% uplift in new visitors, but the website now organically ranks on the first page of Google for the majority of their targeted keyword searches.

From a development perspective I integrated the website into the popular WordPress content management system, and crafted them a page-builder experience to allow SystemsLink to manually update and create new pages with a variety of components. Furthermore I optimised the website for performance, reaching initial page load times under 1 second.