- Project Name:
- SystemsLink Website
- Website Design, Website Development
SystemsLink are the UK’s leading energy management software provider. With high calibre clients across a broad range of sectors, including councils, universities and transport services, they required a website that delivered a professional image and user experience.
SystemsLink were looking to increase their online presence and brand. Their legacy site ranked poorly on search engines and was performing poorly for the company. I was approached with the task of completely rebuilding of their website. They were looking for a more flexible website that allowed their colleagues to manually update content and post blog articles related to their industry.
The outcome was a highly performant website with a completely new look and feel. Focusing the content more towards their target audiences meant not only have they seen a 26% uplift in new visitors, but the website now organically ranks on the first page of Google for the majority of their targeted keyword searches.
From a development perspective I integrated the website into the popular WordPress content management system, and crafted them a page-builder experience to allow SystemsLink to manually update and create new pages with a variety of components. Furthermore I optimised the website for performance, reaching initial page load times under 1 second.